The problem with most competitive analyses is that they start from the product or company, not the market. They dissect the competing products and produce comparison charts without considering what real buyers are saying. Market-driven Competitive Intelligence turns that idea around. We start by identifying the deals where your competitors play, winning and losing, and provide you with:

1. •an objective view of the decisive factors
   

2. •the weaknesses in your competitors that could be exploited, including things their customers learn AFTER the purchase
   

3. •the importance of price and relative pricing levels
   

4. •market-driven assessment of your own strengths and weaknesses
   

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